The 3 R of waste management are so last season. Let us introduce you the 3 S:

Smart. Sexy. Sustainable.

We are not just a fashion brand. We are an attitude for a no waste world.

Design and sustainability

Our Jeans

NOWA Jeans was born to meet your wishes as a customer and share your values ​​as a human.

wearability AND good vibes

Classic Jackets

We are always in search of a No Waste World

FROM WASTE TO DENIM

The denim we use is the result of recycling pre-consumer textile waste. Curious?