Not your regular denim

Recycling is cool.

But have you tried No Waste?

Everything we do is keeping in mind that textile waste is a real and scary problem in the fashion industry. That’s why we work with limited production capsules, designed to avoid pre-consumed waste, but also after purchase waste: such as waste from hems or avoidable returns.

See Our Commitment

Best No Waste
Jeans Fit Guide 

Ever

Walking on Cloud 5

We provide a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of resources. On our 5 steps circular production process, we use 97% less water than normal production and no chemicals at all.

Learn More

Walking On

Cloud 5

We provide a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of resources. On our 5 steps circular production process, we use 97% less water than normal production and no chemicals at all.

Learn More

We are not selling fashion, we are buying the future 

NOWA Jeans only uses recycled fabric certified by GRS. This verifications proves verified recycled content and also includes social and environmental criteria and chemical restrictions.

The factory we selected is certified by the Brazilian Association of Textile Industries with a gold standard for its social responsibility practices.